Valentine's Day during the 1940s

At the Catawba County Museum of History, the archives hold many decades worth of an extensive newspaper collection from the Hickory Daily Record. While recently skimming through some issues from the 1940s, I found a Valentine's Day ad from The Bisanar Company Jewelers in downtown Hickory. It's amazing to think that Bisanar's has been in business in the same building since 1896 in Union Square. 114 years later the company still provides jewelry for your sweetheart, just as it did in this WWII-era advertisement. You could buy an engagement ring for less than $50! Happy Valentine's Day!